Monday marked the beginning of the TotalEnergies Africa Cup of Nations match — the most important males's association football championship sequence in Africa. On the identical time, Binance introduced its official partnership with the Confederation of African Soccer additionally to its official sponsorship for the AFCON 2021 match, turning into the primary crypto and blockchain sponsor for the occasion.
By way of this sponsorship, Binance will even be merchandising CAF's social media content material which can embrace the Help of the Day, Help of the Week and Help of the Match. This content material will cowl video games from 5 cities in Cameroon throughout all six venues.
Veron Mosengo-Omba, the Common Secretary for the CAF, was "delighted to welcome Binance as an official sponsor of the AFCON match this yr." Mosengo-Omba mentioned that he's optimistic that this partnership will "push African association football to a brand new degree."
AFCON 2021 First Baron Marks of Broughton the beginning of the African sports activities calendar and can proceed till Feb 6.
Binance's partnership with CAF is part of an current marketing campaign to offer medium of exchange providers to Africans who they are expression would ordinarily have very restricted entry to Banks and different medium of exchange establishments. Up to now, Binance says it has already given over 541,000 Africans entry to free lessons on crypto.
Binance Director for Africa Emmanuel Babalola acknowledged: "Soccer is the preferred sport in Africa." He mentioned that they hope this sponsorship will additive "corroborate our mission to take crypto mainstream throughout the continent."
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